Revealing our team

Revealing Who We Are

We saw a need for a lifestyle site that speaks to women like us who enjoy living a mainstream life, but worry about the impact on the planet and our future generations.  We created The Reveal to connect with like-minded people, companies and brands and create a path for living fully, and lightly.  Say hello to The Reveal and the women behind it.

Jennifer Karkar Ritchie


An entrepreneur and eco-mama at heart, Jennifer’s desire to connect people and her passion led her to create The Reveal. She draws on her 20 years of experience in PR to tell great stories, fuel curiosity and cultivate a community where everyone thrives and respects our planet. Previously a contributing writer for Daily Candy, she has also written numerous articles for local lifestyle and community-based blogs and newspapers. She and her family live in Seattle’s first Passive House.  She’s a champion of enjoying life and doing what’s right, a lover of healthy living, exploring, eating, working out, and mindfully finding the fun in the every day.

Angie Malpass


A trained journalist, writing is Angie’s talent and passion. After 15 years working in PR, she has developed a unique ability to accurately predict when a new idea, concept or product is going to work. After writing mostly for clients, she is excited to share her own insights and opinions about lifestyle products and trends as a very conscious and critical consumer. In her late 30s, Angie has successfully climbed the corporate ladder and today balances work with raising two kids and two dogs. She’s been married for 10 years, maintains lifelong friendships, follows a “mostly” plant-based lifestyle, enjoys running, eating out, a clean house, traveling and spending as much time with family and in nature as she can.


Where Mindful Meets Mainstream. The Reveal is your inside guide to living a fun-filled and sustainably-minded life. We make it easy to do the things you love (eat, shop, travel, play) while treading lightly on the planet. Get ready to get connected to a community of thinkers, doers and life-lovers just like you!